J. Kevin Morrison
J. Kevin Morrison
1390 Market Street, Suite 1200
San Francisco, CA 94102
Toll Free: 888.625.2251
Kevin represents people who are injured, or are the survivors of someone who was killed, as a result of the negligence of another. He has more than 20 years’ experience in handling cases involving car accidents, big rig and truck crashes, bicycle accidents, pedestrian injuries, construction site incidents, MUNI crashes and defective products.
His peers would describe Kevin as an attorney who enjoys trial work. He has tried cases throughout California, from San Francisco to Los Angeles, in both State and Federal Court. For Kevin, trial preparation includes working with a variety of technical and medical experts, and he often uses focus groups to explore the most salient aspects of his complex cases. Kevin has mentored other attorneys on the usefulness of these trial techniques. His successful trial work includes several favorable appellate decisions. Kevin’s most significant appellate victory was a published case in California Court of Appeal, Browne v. Turner Construction Co. (2005) 127 Cal.App.4th 1334, in which he persuaded the Court of Appeal to reverse the trial court’s granting of summary judgment of his client’s case. The case was then successfully settled.
Since he and his team work up each case thoroughly and with great care and attention, the defense recognizes its exposure, which leads to more favorable settlements. And, although he does not hesitate to take a case to trial if the offer is not adequate, the vast majority of his cases resolve before trial. He has mediated hundreds of cases successfully on behalf of his clients.
His peers and adversaries have recognized him as a leader in the field of personal injury and wrongful death litigation. Kevin was recently inducted into the prestigious trial organization American Board of Trial Advocates (ABOTA). ABOTA membership is highly selective, by invitation only, and limited to attorneys with significant civil jury trial experience. At the time of his induction in the San Francisco chapter in 2013, Kevin was one of its youngest members. Additionally, Kevin is Martindale-Hubbell AV® Peer Review Rated, and a Super Lawyer, all of which are testament to the fact that his peers rank him at the highest level of professional excellence, civility and ethics.
In addition to work on behalf of his clients, Kevin serves as an arbitrator and settlement conference panelist for the San Francisco Superior Court. He is an active member of the American Association of Justice, the Consumer Attorneys of California, and the San Francisco Trial Lawyers Association, where he served on the Board of Directors for 5 years.
Kevin received his undergraduate degree in economics from Bucknell University in 1988. He graduated from Albany Law School of Union University in New York in 1992. During law school, he spent his third year as a visiting student at the University of San Francisco School of Law. While studying there, he decided to make the Bay Area his home, and took and passed the California bar exam. He lives in San Francisco with his wife, Margot, and three children, Cora, Elsa and Luca. He is actively involved in volunteering and serving in leadership positions in his community. In his free time, he enjoys swimming and road cycling.